These fonts represent the different flavours that each milkshake is, for example, the strawberry logo is made out of pieces of strawberry.
The font needed to be more childlike and appealing to the correct target market of which we want to aim to, which in this case is the children, in creating font made up of the different flavours we in turn are creating a educational drink.
This compared to the font at the moment is clearer to read as the 'ijj' aren't so close together, which makes it easier for the buyer to distinguish it on the shelfs, The writing is quite thick like the font before just to add to the fact that the milkshake is thick and carries the 'liquid snack' qualities.
As said before the font needed to be more appealing to the younger market, and here we have just changed the colours and made them brighter and child like, when compared to the previous font you can see this is the case. I think having these fonts would distinguish Frijj as a different milkshake compared to it's competitors and give the brand something to work with in the future.
We also wanted to steer clear of blue font as these are used widely by milkshake brands.
(Previous Frijj font)
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