We experimented with different fonts and sizes before coming up with this design. It was created in Illustrator.
The second image with the Strawberry filled font, best reflects what we want our new Frijj development work to represent. Other fruit fonts will include, Banana, Vanilla, Chocolate , Cherry, Blueberry and White Chocolate.
The font represents the flavour incredibly well, and is clearly distinguishable, it's also adaptably suitable for both adults and children and can appeal to both of these sectors successfully.
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